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How to Run Successful Ads on Facebook

by Penny Sansevieri | Apr 8, 2014 | Book Marketing Basics

Recently I was at Social Media Marketing World in San Diego. It’s a fantastic event and if you want to stay up on social media at all, you should really consider attending this event. If you weren’t there, I thought I’d share my notes, favorite tweets, screenshots of...

The Best Ads to Run on Facebook (to Sell More Stuff)

by Penny | Apr 7, 2014 | Book Marketing Basics, Social Media for Authors

Have you ever used the Custom Audiences function on Facebook? The ways this works is if you have someone’s email address (such as a top influencer) you can plug his or her name into the Power Editor on Facebook when you’re creating your ad and it will...

Facebook Insider Tips – Video with Amy Porterfield

by Penny Sansevieri | Sep 1, 2013 | Social Media for Authors

If you’ve wanted to use Facebook to help promote your business, book or build your mailing list there’s now a very easy way to do this. Amy talks about some easy tips and tricks you can implement on your own. This from her new program: Facebook Insider....

Best of the Web Book Marketing Tips for the Week of July 30, 2012

by Penny | Aug 3, 2012 | Book Marketing Basics, Social Media for Authors

We’ve collected some of the best book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include how to get started with social marketing, which social platform drives the most traffic, keys to blogging success,...

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Recent Posts

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  • How Artificial Intelligence is Changing Publishing
  • Instagram for Authors: How to Engage More Readers & Avoid Burnout
  • Book Covers: Our Biggest Pet Peeves

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