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THE BOOK MARKETING EXPERT NEWSLETTER! Issue # 254

by Penny | Sep 1, 2011 | Book Marketing Basics, Social Media for Authors

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ THE BOOK MARKETING EXPERT NEWSLETTER! A newsletter all about SUCCESSFUL publishing and POWERFUL promotion. Sept. 1, 2011 Issue #254 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ in this issue — Note From The Editor —...

Elements of a Successful Marketing Plan

by Penny | Dec 8, 2010 | Book Marketing Basics, Social Media for Authors

Most of us wouldn’t cook an entree for the first time without following a recipe, and having a marketing plan for your book can make the difference between success and falling flat. The plan establishes how you will find and reach your audience and sets a budget...

What Starbucks Taught Me About Search Engine Marketing

by Penny Sansevieri | Sep 3, 2010 | Book Marketing Basics, Social Media for Authors

When it comes to having a lot of options for coffee you can’t really beat Starbucks. It seems that there’s virtually a store on every corner. Bad planning or an intentional marketing ploy? It’s been statistically proven that the more Starbucks stores...

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