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Create Headlines that Spark Engagement!

Create Headlines that Spark Engagement!

by Penny Sansevieri | Jun 24, 2015 | Book Marketing Basics, Social Media for Authors

If you’re wondering why your Facebook posts or Blog posts aren’t attracting enough attention maybe your headline needs to be stronger? If you need some headline help, head on over to the Headline Analyzer from CoSchedule. You can also download their “power words”...
Six Fun Ways to Use the New Facebook Video to Create More Engagement!

Six Fun Ways to Use the New Facebook Video to Create More Engagement!

by Penny Sansevieri | Jun 17, 2015 | Book Marketing Basics, Social Media for Authors

Inspire: Do you have a fun, inspirational message you could share with your followers? People love inspiration and the video doesn’t have to be long. In fact just one quick tip or idea to get folks going could be 1 minute or less! Educate: Think Twitter for video....

Facebook: How to Create More Engagement

by Penny Sansevieri | Jan 3, 2013 | Social Media for Authors

When it comes to creating more engagement on Facebook, there are a lot of ideas out there about what to post, when to post and what types of content gets the most shares. But what about caring for your page and your fans? Remember, that while numbers are important,...

The Myth About Being Liked on Facebook

by Penny Sansevieri | Feb 15, 2012 | Book Marketing Basics, Social Media for Authors

These days it seems everyone is after “social proof,” that elusive number of Likes or Followers that will make you seem part of the “in crowd.” Unfortunately getting someone to like you is only half the battle, you must now get them to stay...

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