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5 Online Book Marketing Strategies that Don’t Work

5 Online Book Marketing Strategies that Don’t Work

by Penny Sansevieri | Jul 20, 2021 | Book Marketing Basics, Marketing Your eBook, Social Media for Authors

I talk a lot about online book marketing strategies that work – but what doesn’t work? What is a time waster? Well, as it turns out – a lot of online book marketing really is a time suck and doesn’t move the needle on book sales. Let’s look at a few things that you...
How to Market a Self-Published Book While You’re Living the Quarantined Life

How to Market a Self-Published Book While You’re Living the Quarantined Life

by Penny Sansevieri | Mar 25, 2020 | Amazon Updates & Marketing Tips, Book Marketing Basics, Marketing Your eBook

Now is the time to focus on how to market a self-published book while so many of us are home and looking for something to keep us busy. Entertainment needs are at an all-time high. Also consider this: most (if not all) TV shows and movies have had to stop production –...
Smart eBook Pricing: 3 Rules for Demanding $9.99 or more for your eBook

Smart eBook Pricing: 3 Rules for Demanding $9.99 or more for your eBook

by Penny Sansevieri | Oct 11, 2018 | Book Marketing Basics, Marketing Your eBook

I just returned an eBook to Amazon. I don’t normally do this. In fact being in the industry I hate returning books – period, but I did in this case and I’ll tell you why: the book was over $15. And when it comes to eBook pricing, if you’re going to charge that much,...
The Best Price for Your Discount eBook Promotions

The Best Price for Your Discount eBook Promotions

by Penny Sansevieri | Sep 19, 2018 | Book Marketing Basics, Marketing Your eBook

Discount eBook promotions are like cilantro, or tequila, or oysters! What I mean is, when I talk to authors about this strategy it seems they either love them or hate them. When you find your stride with discount eBook promotions, and by that I mean you’ve pretty much...
How to Price Your Book for Better Book Discovery

How to Price Your Book for Better Book Discovery

by Penny Sansevieri | Jul 18, 2018 | Bestseller Essentials, Marketing Your eBook

If you’re unsure how to price your book you’re not alone, but it makes a big difference for your book discovery so it’s not a aspect of your book marketing strategy to take lightly. I started to address this in my first post in this book discovery series, so I’ll dig...
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