Maximizing Media Leads

by | Oct 6, 2010 | Social Media for Authors

Thanks to HARO (www.helpareporterout.com) and similar media leads services, there are media leads out there for everyone, all the time. Media, media, everywhere! The key, however, is to maximize these leads. Often, we think that as long as we respond to them, and give...

Email is Dead

by | May 25, 2010 | Book Marketing Basics

If you’re overwhelmed with email (as I am) you probably love this headline. Let’s face it, between emails from the International Lottery (“Congratulations, today is your lucky day! Send us $500,000 and you will get a check for $3M!”) and all...