Subscriber Bonuses: What Works and What Does Not
Getting potential readers/customers to subscribe to your newsletter isn’t always easy. One way to do this is through an “ethical bribe” – this is when you give something to get something. Giving away a valuable freebie to get an email address...Publishing Insiders Wrap-Up: Pursue Your Publishing Dreams
We had another great show titled “Pursue Your Publishing Dreams,” with author and publisher Marc Allen. To kick things off, we consulted Search Engine Marketing Expert Susan Gilbert for a tip. Although Google docs have been around for a while now, Susan...This Week in Publishing: Bits and Bites for August 21, 2010
It’s time to veg out; summer is just about over, back to school is around the corner (if not already underway). Let’s kick back as key events in the publishing world play out. Will Barnes & Noble be sold or become privately owned? Will Wiley...Don’t Be An Expert, Be A Filter (Secrets To Selling More Books)
How much would you pay someone to sift through your email each morning, deleting the garbage and presenting you with the 5 (out of 500) emails you need to respond to? If you already have someone like that, lucky you! But if you don’t, I bet this sounds like a...
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