One piece of advice we routinely give authors – after telling them they should have a blog – is to follow some good blogs on their topic/area of expertise, become familiar with them and join in the conversation with blog comments. Yet it’s probably...
Have you ever been on the phone with a friend of yours and your friend can’t hear you or they don’t recognize your voice? They can be rude, down right mean, “Who?? Who is this?!” they demand. Yet, once they realize who you are, their entire...
It’s a scary world out there for new writers because there are a lot of people ready to take advantage of you. These are people who are only interested in money and have no interest in really watching your career grow. Despite this daunting truth, there are...
We had another great show titled “Blogging Ideas the Whole Year Through,” with special guest author and book marketer Tony Eldridge that was chock full of ideas to keep bloggers going all year long. To kick things off, we consulted Search Engine Marketing...
So, you have chosen to develop a blog as part of your marketing plan. That’s great. Done right, blogs can be an important and productive part of your marketing plan, especially if you are giving “how-to” advice. The problem that many bloggers have is...