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8 Mistakes That Will Absolutely Kill Your Book

by Penny Sansevieri | Oct 24, 2011 | Book Marketing Basics

The covers we choose for our books are much more significant than many authors think. Over the years I’ve seen everything from a finely designed book cover, to one the author created himself. Now, there’s nothing wrong with designing your own cover –...

The 10 Deadly Sins of Website Design: A Checklist to Help You Avoid Them

by Penny Sansevieri | Sep 28, 2011 | Book Marketing Basics

You’re ready to create your very own author site, or maybe you’re updating your old one. We all know there’s a lot that can go wrong with a website (server gone down?) but there’s also a lot you can do in the early stages to avoid some mishaps...

Best of the Web Book Marketing Tips for the Week of May 31, 2011

by Penny | Jun 3, 2011 | Book Marketing Basics, Social Media for Authors

We’ve highlighted a few of the most useful book marketing Tweets from the past week, from bloggers, marketers, authors and others. The topics include components of an author platform, questions to ask before writing your book, basic book cover design know-how,...

10 Mistakes Authors Make That Can Cost Them a Fortune (and How to Avoid Them)

by Penny | Apr 21, 2010 | Book Marketing Basics

When it comes to books, promotion, and book production I know that it can sometimes feel like a minefield of choices. And while I can’t address each of these in minutia, there are a number of areas that are keenly tied to a book’s success (or lack...

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Recent Posts

  • How to Sell Your Book at the Correct Price
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  • How Artificial Intelligence is Changing Publishing
  • Instagram for Authors: How to Engage More Readers & Avoid Burnout
  • Book Covers: Our Biggest Pet Peeves

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