Figuring out how to promote a book the right way isn’t always easy. And if you’ve ever wondered what motivates people to buy a book, consider this: consumers don’t buy a book, they buy a brand. Or, as a friend of mine says, consumers crave a brand....
You Haven’t Grabbed Them Emotionally I love going to the movies. Chomping on the popcorn, being so engaged with the film that for two hours (and sometimes dreadfully much longer) you forget about your worries and strife and if you’re lucky, you’re...
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