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How to Market a Book With a BOGO

How to Market a Book With a BOGO

by Penny Sansevieri | May 6, 2020 | Book Marketing Basics, Marketing Your eBook

Consumers love a deal, which is why eBook promotions, book bundles, and the like really help to push a book to new readers and need to make it into your plan when deciding how to market a book. Which is why I love promotions like BOGOs – buy one, get one or give one,...
How to Market Your Book to the Media

How to Market Your Book to the Media

by Penny Sansevieri | Feb 5, 2020 | Book Marketing Basics, Getting More Media Coverage

When it comes to figuring out how to market your book, one of the best things to happen to any author is some kind of media placement. But media can be tricky, between having the right timing for a pitch, and the pitch itself, working media placements into an overall...
Book Promotion Ideas for Irresistible Bonus Content & Giveaways

Book Promotion Ideas for Irresistible Bonus Content & Giveaways

by Penny Sansevieri | Jun 11, 2019 | Book Marketing Basics, Getting More Book Reviews

One of the greatest things afforded to indie authors is the creativity involved in generating their own book promotion ideas. Yes, it can be tiresome and too often it seems like a chore, so if you resonate with this I want to encourage you to dive into the rest of...
Guest Post: Legal Trips and Traps of Book Giveaways and Contests

Guest Post: Legal Trips and Traps of Book Giveaways and Contests

by Penny Sansevieri | Jun 5, 2018 | Book Marketing Basics, Goodreads Marketing & Promotion

Have you ever glanced at the back of a Publishers Clearing House sweepstakes mailing? There are about 3,000 words in four-point type about liability, probability, and eligibility. Did you know that the laws that require that microprint apply to your book giveaways and...

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Recent Posts

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  • How Artificial Intelligence is Changing Publishing
  • Instagram for Authors: How to Engage More Readers & Avoid Burnout
  • Book Covers: Our Biggest Pet Peeves

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