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How to Market a Book With a BOGO

How to Market a Book With a BOGO

by Penny Sansevieri | May 6, 2020 | Book Marketing Basics, Marketing Your eBook

Consumers love a deal, which is why eBook promotions, book bundles, and the like really help to push a book to new readers and need to make it into your plan when deciding how to market a book. Which is why I love promotions like BOGOs – buy one, get one or give one,...
8 Ways to Sell Self-Published Books Locally

8 Ways to Sell Self-Published Books Locally

by Penny Sansevieri | Apr 15, 2020 | Book Marketing Basics, Booking & Promoting Events, Getting More Media Coverage

Local marketing is, for many authors, a last consideration when it comes to figuring out how to sell self-published books. We all think of marketing to the masses, right? Going national, even international. And while all of that is great, and certainly necessary,...
5 No-Brainer Networking Tips to Sell More Books

5 No-Brainer Networking Tips to Sell More Books

by Penny Sansevieri | Dec 17, 2019 | Bestseller Essentials, Book Marketing Basics

You probably want to sell more books, right? And you probably know that you need more exposure to make that happen – even if you aren’t sure how to get it. In order to sell more books you need to start doing some smart networking. This is especially true if you’re...
The Book Promotion Tool You Aren’t Using Enough

The Book Promotion Tool You Aren’t Using Enough

by Penny Sansevieri | Jun 13, 2018 | Book Marketing Basics

To many authors book promotion is a necessary evil. When I put my author hat on, I totally get this. Why can’t you just spend all day writing? Why does this whole book promotion thing get in the way of your real passion? But then we suck it up and we try our best....
The Best Book Marketing Tool You Probably Aren’t Using

The Best Book Marketing Tool You Probably Aren’t Using

by Penny Sansevieri | May 2, 2018 | Book Marketing Basics

What if I told you there was an easy and effective way to network with big blogs and big industry names without ever having to leave your house? Maybe you’re thinking “oh, I’ll just follow them on Twitter” and while that’s a good book promotion idea, it’s also...
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