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How Indie Authors can Capitalize on Last-Minute Holiday Shoppers

How Indie Authors can Capitalize on Last-Minute Holiday Shoppers

by Penny Sansevieri | Dec 8, 2016 | Book Marketing Basics

In our increasingly digital world, “last-minute” takes on new meaning when it comes to holiday shopping. Especially when it comes to electronic books. As indie authors, I know you’re always looking for new ways to increase your sales. And, I recently wrote about how...
Remembering our US Troops at Christmas

Remembering our US Troops at Christmas

by Penny Sansevieri | Dec 30, 2015 | Book Marketing Basics

It’s a Christmas tradition that started a few years ago – sending Christmas care packages to troops overseas. To let them know we care and let them l know they aren’t forgotten. It’s hard being away from family and friends anytime of year, but...
Getting a Head Start on Holiday Sales

Getting a Head Start on Holiday Sales

by Penny Sansevieri | Jun 26, 2015 | Book Marketing Basics

Most authors I work with do, at some point, have their eye on holiday sales. The problem is that they often start on this a bit too late. You may have seen the “Christmas in July” ads and while these advertisements may seem a bit corny and perhaps a bit ill-timed they...

The Author Marketing Experts Retreat!

by Penny Sansevieri | Dec 18, 2013 | Book Marketing Basics

The AME Retreat! Here we all are, meeting and discussing new promotions! Baby Liv, Amy’s little one – already hard at work: Please tell me about your book!   Paula’s 10 year party – we got Belgian waffles for dessert!      ...

Best of the Web Book Marketing Tips for the Week of Nov. 4, 2013

by Penny | Nov 8, 2013 | Book Marketing Basics, Social Media for Authors

Get some ideas for promotion with this roundup of book marketing tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include how to get more retweets, social media tools to check out, how to sell more books before Christmas, and...
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