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Updating Your Book Marketing Plan for Holiday Sales

Updating Your Book Marketing Plan for Holiday Sales

by Penny Sansevieri | Aug 31, 2021 | Bestseller Essentials, Social Media for Authors

Obviously your book marketing plan plays a huge role in your long term success, but a lot of authors forget to make seasonal updates to support sales goals for specific holidays. Yes, all retailers are vying for coveted “holiday shopper” attention, but with some...
How Indie Authors can Capitalize on Last-Minute Holiday Shoppers

How Indie Authors can Capitalize on Last-Minute Holiday Shoppers

by Penny Sansevieri | Dec 8, 2016 | Book Marketing Basics

In our increasingly digital world, “last-minute” takes on new meaning when it comes to holiday shopping. Especially when it comes to electronic books. As indie authors, I know you’re always looking for new ways to increase your sales. And, I recently wrote about how...

The Marketing Tool We Often Forget: Gratitude

by Penny Sansevieri | Dec 27, 2013 | Social Media for Authors

This holiday season it seems, more than ever, that a thank you goes a long way. We’re all busy, we’re all trying to keep up. We fight different battles but deal with the same issues: so much to do and so little time to do it in. No one is immune to this. We all talk...

Best of the Web Book Marketing Tips for the Week of Nov. 4, 2013

by Penny | Nov 8, 2013 | Book Marketing Basics, Social Media for Authors

Get some ideas for promotion with this roundup of book marketing tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include how to get more retweets, social media tools to check out, how to sell more books before Christmas, and...

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