Keeping publishing fresh and alive is about entertaining readers, finding new readers. Yes, as an author you have to learn the marketing side too. But without readers, we’re nothing. And we can’t forget the importance of fostering the love of reading at an...
When I worked with a pharmaceutical company last year, I noticed that one of the ways they generated positive PR was to donate products and basic necessities to struggling community health centers and clinics. The company even sponsored its own clinics and would...
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