Figuring out how to promote a book the right way isn’t always easy. And if you’ve ever wondered what motivates people to buy a book, consider this: consumers don’t buy a book, they buy a brand. Or, as a friend of mine says, consumers crave a brand....
We had a great show to kick off 2011 on Branding, why it’s so important and what authors need to know. Consumers crave brands because they crave consistency – that consistency brings them in AND keeps them coming back. For an author, the key is to figure...
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