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How to Promote a Book 101: Promote Your Brand

How to Promote a Book 101: Promote Your Brand

by Penny Sansevieri | Sep 24, 2020 | Book Marketing Basics

Figuring out how to promote a book the right way isn’t always easy. And if you’ve ever wondered what motivates people to buy a book, consider this: consumers don’t buy a book, they buy a brand. Or, as a friend of mine says, consumers crave a brand....

Publishing Insiders Wrap-Up: Branding: The Secret to Selling More Books

by Penny | Jan 12, 2011 | Book Marketing Basics, Social Media for Authors

We had a great show to kick off 2011 on Branding, why it’s so important and what authors need to know. Consumers crave brands because they crave consistency – that consistency brings them in AND keeps them coming back. For an author, the key is to figure...

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  • Book Covers: Our Biggest Pet Peeves
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