Hosting local author events in non-traditional venues is a really strategic way to get out in front of your community and build some buzz with your local media. This is an especially valuable strategy as the holidays approach, because anyone serving your local market...
So you got a book event, great! Now you want to maximize it, right? You’ve heard your writing buddies (or perhaps read online) about the lack of attendance at signings, so figuring out how to maximize the event, regardless of the numbers might be tricky. While I...
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