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Infographic: Build Your Author Brand From Scratch With These 5 Questions

Infographic: Build Your Author Brand From Scratch With These 5 Questions

by Penny Sansevieri | May 5, 2022 | Author Branding

I get it; creating an author brand feels hard. Your brand is your promise to your readers. It’s how you show up in the world, and your platform needs to reflect this. Your brand encompasses your website, author newsletter, social media, and speaking, just to name a...
Don’t Let A Bad Cover Ruin Everything: Book Marketing Podcast Episode

Don’t Let A Bad Cover Ruin Everything: Book Marketing Podcast Episode

by Penny Sansevieri | Apr 21, 2022 | Bestseller Essentials, Podcast for Authors

In this book marketing podcast episode, we discuss the perils of bad covers, how to potentially fix them and how to find a cover designer that won’t cost you a fortune before you launch your book. Last November, Written Word Media did a survey and found that only 53%...
10 Amazing Gift Ideas For Authors That Won’t Cost You A Dime

10 Amazing Gift Ideas For Authors That Won’t Cost You A Dime

by Penny Sansevieri | Dec 14, 2021 | Social Media for Authors

Shopping for your favorite authors isn’t always easy, and with Christmas a little over a week away- it’s crunch time, isn’t it? If you’re struggling to figure out what to get for that fabulous author in your life, don’t worry! A lot of us are in the same boat....
Why Some Goals Never Work and the Problem with Brainstorming: Book Marketing Podcast Recap

Why Some Goals Never Work and the Problem with Brainstorming: Book Marketing Podcast Recap

by Penny Sansevieri | Nov 18, 2021 | Podcast for Authors

Why Some Goals Never Work and the Problem with Brainstorming, is a recap of a recent episode on our Book Marketing Tips & Author Success podcast. We delve deeper into our discussion about this important topic for authors trying to figure out the ins and outs of...
Why Knowing Your Reader May Help You Sell More Books!

Why Knowing Your Reader May Help You Sell More Books!

by Penny Sansevieri | Sep 11, 2018 | Bestseller Essentials

One of the biggest book marketing blunders is this: not knowing who your reader is. We’ve talked about this before, with our reader profile (download my free reader profile brainstorm worksheet here), but this goes actually deeper than that. Because you may “think”...
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