The covers we choose for our books are much more significant than many authors think. Over the years I’ve seen everything from a finely designed book cover, to one the author created himself. Now, there’s nothing wrong with designing your own cover –...
Here’s a look back at some of the best book marketing Tweets during the past week, from bloggers, marketers, authors and others. The topics include nontraditional ways to promote your book, effective Twitter marketing, ins and outs of publishing, keyword tips...
The Title Tailor’s Top Ten Titling Tips (say that 10 times fast!) Image by Enokson via Flickr 1.) Make It a Promise – Writing a non-fiction “how-to”? Make your title a promise. Tell the reader why they should buy the book – what...
It’s the week of fun edition; with crazy book titles, the worst how-to books, odd author items sold at auction and more – perfect for summer. Oh – and there’s some serious publishing news mixed in, too. Have a happy and safe Fourth of July! *...
What are the most important one to five words that you can write before, during or after you have completed your magnum opus? The book title. Those are the words on your billboard (jacket) that first stare the reader in the face. Can a book title make a difference?...
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