A Hard Look at Self-Publishing a Book v. Working with a Publisher
While self-publishing a book has always been an option, a lot of authors still opt to wait – to see if they can get a publisher to give them a nod of approval. Because for years traditional publishers were the center of the universe. But the recent DOJ – Penguin...
The Real Pros and Cons of Self-Publishing a Book: Book Marketing Podcast Episode
We wanted to do this episode of our book marketing podcast because, as a marketing company, we’re on the front lines in terms of wanting to help authors take advantage of every promotional and branding opportunity that makes sense for their books. We don’t have a...
Don’t Let A Bad Cover Ruin Everything: Book Marketing Podcast Episode
In this book marketing podcast episode, we discuss the perils of bad covers, how to potentially fix them and how to find a cover designer that won’t cost you a fortune before you launch your book. Last November, Written Word Media did a survey and found that only 53%...
Why Self-Publishing a Book Makes You a Marketer
Self-publishing a book is a major accomplishment. You pour your heart and soul and hours of your life into creating something that’s explicitly designed to be judged by the public. Virtual fist bump to you! But deciding to join the publishing industry also means...
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