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Getting Permission to Use Reviews, Blurbs and Likenesses

Getting Permission to Use Reviews, Blurbs and Likenesses

by Penny Sansevieri | Feb 2, 2023 | Book Marketing Basics

On a recent minisode of our podcast for authors we covered permissions. We know, permissions aren’t fun or sexy – but they’re necessary, so stick with us. Any time you’re using someone else’s words, praise, input or inspiration there are...
Perfecting Pre-Orders on Amazon for Maximum Impact

Perfecting Pre-Orders on Amazon for Maximum Impact

by Penny Sansevieri | Nov 3, 2022 | Amazon Updates & Marketing Tips, Podcast for Authors

Pre-orders on Amazon can be really lucrative, but they can also work against you if you’re not prepared. And it’s definitely not a book marketing strategy you should just jump into and figure out as you go! We actually did an episode on our book marketing...
Book Cover Ideas & Design Tips for More Sales Conversions

Book Cover Ideas & Design Tips for More Sales Conversions

by Penny Sansevieri | Oct 25, 2022 | Bestseller Essentials

Creative and effective book cover ideas and concepts are sadly not as common in the publishing industry as I’d like them to be. Why is that such a problem? Sure, it’s nice to think, “once they start reading my book they’ll love it,” or...
Marketing and Book Sales: How Closely Are They Linked?

Marketing and Book Sales: How Closely Are They Linked?

by Penny Sansevieri | Oct 20, 2022 | Being in Business as an Author

Marketing and book sales are definitely entwined, but how closely? How much marketing do you have to do to create significant sales opportunities? Let me tell you this, we had an author come to us recently and say, “If the book sells on its own, I may not need...
Timely & Inspired Social Media for Authors in November

Timely & Inspired Social Media for Authors in November

by Penny Sansevieri | Oct 13, 2022 | Monthly Observances & Content Ideas

It’s time for our November observances post that features reader and book-centric themes and ideas totally focused on content marketing and social media for authors! We know it can get tedious coming up with new blog post ideas, social content, newsletter items,...
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