How to Make the New Author Pages on Amazon Work for You
Author pages on Amazon went through a huge overhaul in late December of 2022, but unfortunately, I see too many authors who clearly haven’t updated their pages to accommodate and capitalize on these changes. Gone are the blog updates (which I really loved), and...
Creative Ideas for Booking More Author Events
Author events, including signings, talks, Q&As, presentations, and more, are always a great way to build support in your local community, build your fan base, and sell books. But as options for author events have narrowed, with dwindling bookstores and event...
Using Book Awards and Contests to Maximize Your Exposure
We love book contests, in fact, Penny has judged a few of them, including Writer’s Digest and IBPA’s Benjamin Franklin Awards! So this podcast is both a behind-the-scenes deep dive into book awards and contests, why you’d want to enter your book, and...
What is a Soft Launch Exactly and Should You Do One?
Most of us have heard the term ‘soft launch’ before, whether in the publishing industry or for another product or company launch. But what is a soft launch really? And how does it work in the publishing industry? It’s often thought of as a way to dip...
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