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Create a Better Amazon Book Promotion with a Pre-Order (Infographic)

Create a Better Amazon Book Promotion with a Pre-Order (Infographic)

by Penny Sansevieri | Dec 24, 2020 | Amazon Updates & Marketing Tips, Book Marketing Basics

Amazon book promotion that includes a pre-order strategy is a fantastic foundation for your new release’s book marketing plan! There are a few things you want to keep in mind when exploring your options though, and how to best work a pre-order into your overall book...
21 Awesome Book Marketing Promotions and Predictions for 2021

21 Awesome Book Marketing Promotions and Predictions for 2021

by Penny Sansevieri | Dec 15, 2020 | Bestseller Essentials, Book Marketing Basics

I think we can all agree that book marketing promotions and publishing were heavily impacted in 2020. But while many in-person events were canceled, not all of the changes were bad. In some ways, 2020 leveled the playing field for authors who didn’t have the interest...
Killer Book Marketing Strategies to Tease an Upcoming Release

Killer Book Marketing Strategies to Tease an Upcoming Release

by Penny Sansevieri | Aug 31, 2017 | Book Marketing Basics

When it comes to releasing a book the phrase “go big or go home” couldn’t be more applicable. You put in a lot of time and effort to write it and get it published, why would you stop short at the promotion? An upcoming release is a prime opportunity to get creative...
So You’ve Self-Published, Now What About Book Promotion?

So You’ve Self-Published, Now What About Book Promotion?

by Penny Sansevieri | Feb 26, 2016 | Book Marketing Basics

I recently returned from the San Francisco Writers Conference where I had one-on-one consults with authors and taught some classes as well. The pervasive theme in most of my sessions and consults was: What now? And for most authors this is a reoccurring theme when...
50 Things Under 50 Bucks To Promote Your Book, Part 1

50 Things Under 50 Bucks To Promote Your Book, Part 1

by Penny Sansevieri | Feb 10, 2016 | Book Marketing Basics

These days it seems like everyone’s book marketing budget is a little tighter. If you’re feeling the pinch, or if you’re just looking for some great free stuff to do on your own, here are some tips that can help keep you on track to promote your...
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