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Infrastructure and Strategies to Sell More Books – Part 2

Infrastructure and Strategies to Sell More Books – Part 2

by Penny Sansevieri | Feb 19, 2016 | Book Marketing Basics

When I was first in business, there were only 500 books published every day; now there are 4,500. I lead with this, not to start off this piece with buzzkill, but to remind all of us that hope is not a marketing plan – which is why I’m talking strategies you can...
50 Things Under 50 Bucks To Promote Your Book, Part 2

50 Things Under 50 Bucks To Promote Your Book, Part 2

by Penny Sansevieri | Feb 12, 2016 | Book Marketing Basics

“50 Things Under 50 Bucks” is the perfect “how-to book promotion” list for executing a solid promotion strategy on a limited marketing budget. In case you missed it, we shared the first 25 book promotion ideas under 50 bucks here. Just because...

Best of the Web Book Marketing Tips for the Week of January 19, 2015

by Penny | Jan 24, 2015 | Book Marketing Basics

Here’s a look at some useful book marketing and publishing industry tweets to guide you, courtesy of bloggers, marketers, authors and others. The topics include how to get reviews, the importance of a great author headshot, an indie author guide to Twitter, and...

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