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Avoid This Big Mistake When Launching a Book

Avoid This Big Mistake When Launching a Book

by Penny Sansevieri | May 6, 2021 | Bestseller Essentials, Book Marketing Basics, Marketing Your eBook

Launching a book is a lot of work, and it can be insanely stressful! That’s why I loved this particular meme and thought most of you would get a good laugh out of it. But in all seriousness, I know book sales keep some of us up at night and cause us to take other...
21 Awesome Book Marketing Promotions and Predictions for 2021

21 Awesome Book Marketing Promotions and Predictions for 2021

by Penny Sansevieri | Dec 15, 2020 | Bestseller Essentials, Book Marketing Basics

I think we can all agree that book marketing promotions and publishing were heavily impacted in 2020. But while many in-person events were canceled, not all of the changes were bad. In some ways, 2020 leveled the playing field for authors who didn’t have the interest...
How to Announce a Book Release to Your Mailing List

How to Announce a Book Release to Your Mailing List

by Penny Sansevieri | Nov 10, 2020 | Bestseller Essentials, Book Marketing Basics, Marketing Your eBook

We’re going to talk about how to announce a book release in today’s post on the Author Marketing Experts blog. If you’re lucky enough to have a mailing list, then you know the importance of using it to spur your readers into action. If you have a mailing list...
11 Book Marketing Mistakes Every Author Should Avoid

11 Book Marketing Mistakes Every Author Should Avoid

by Penny Sansevieri | Nov 21, 2019 | Book Marketing Basics

Every author makes book marketing mistakes, even the successful ones, because to some degree, mistakes come from trying something new – which I encourage authors to do. But I can save you a lot of grief by giving you my list of the most common pitfalls to avoid...
What Donald Trump Can Teach You About Book Marketing (Even If You Hate His Guts)

What Donald Trump Can Teach You About Book Marketing (Even If You Hate His Guts)

by Penny Sansevieri | Mar 18, 2016 | Book Marketing Basics

Photo: Flickr: Gage Skidmore: Creative Commons License So, let me preface this by saying that this is not a political statement – at all. And I realize that given the firestorm of controversy around the election this may be a risky piece to write but I think that,...
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