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5 Things Book Marketing Can’t Fix: Book Marketing Podcast  Recap

5 Things Book Marketing Can’t Fix: Book Marketing Podcast Recap

by Penny Sansevieri | Jul 15, 2021 | Bestseller Essentials, Book Marketing Basics

5 Things Book Marketing Alone Can’t Fix For You, is a recap of “10 Things Book Marketing Can’t Fix,” a recent episode on our Book Marketing Tips & Author Success podcast. We delve deeper into our discussion about this important topic for authors trying...
10 Unique Book Promotion Ideas for Using Video

10 Unique Book Promotion Ideas for Using Video

by Penny Sansevieri | Nov 13, 2019 | Bestseller Essentials, Social Media for Authors

Book promotion ideas can sometimes be hard to come up with, especially when you feel like nothing’s really working as planned. When I chat with authors who are running into road blocks I encourage them to try something different. Many times, we end up in a rut because...
Indie Author Book Promotion: Mistakes to Avoid in 2019

Indie Author Book Promotion: Mistakes to Avoid in 2019

by Penny Sansevieri | Dec 18, 2018 | Bestseller Essentials, Book Marketing Basics

Dear indie author. The new year is freshly upon us along with our book marketing efforts. Let me take this time to let you in on things NOT to do in 2019. Mistake #1: Stealing ideas from other authors Okay, this isn’t as nefarious as it sounds but hopefully it caught...
Why Knowing Your Reader May Help You Sell More Books!

Why Knowing Your Reader May Help You Sell More Books!

by Penny Sansevieri | Sep 11, 2018 | Bestseller Essentials

One of the biggest book marketing blunders is this: not knowing who your reader is. We’ve talked about this before, with our reader profile (download my free reader profile brainstorm worksheet here), but this goes actually deeper than that. Because you may “think”...

The Secret to the Single Best Marketing Tool

by Penny Sansevieri | Dec 14, 2012 | Book Marketing Basics

              People ask me all the time, “How can I make sure my book is a success?” Though I wish there was a magic bullet to turn any book into a bestseller, there really isn’t. Success is never a sure thing, but...
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