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Get a Polished Author Brand in 10 Minutes or Less

Get a Polished Author Brand in 10 Minutes or Less

by Penny Sansevieri | Jun 17, 2021 | Author Branding, Book Marketing Basics, Social Media for Authors

Establishing an author brand is a full-time job. It can take years to find the right niche, the right color scheme, the right voice for how to market your book — or it can take five minutes. Our Book Marketing Tips and Author Success podcast has a pretty solid...
Newsjacking the Coronavirus (Book Marketing Podcast)

Newsjacking the Coronavirus (Book Marketing Podcast)

by Penny Sansevieri | Mar 11, 2020 | Book Marketing Basics, Getting More Media Coverage

Dense and noisy news cycles can make it really hard to figure out how to pitch your book to media, but in reality, it can be a great opportunity to get your message out there! Keep in mind the below is just a preview of everything we covered on this episode of our...
5 Smart Book Promotion Ideas for Marketing Poetry Books

5 Smart Book Promotion Ideas for Marketing Poetry Books

by Penny Sansevieri | Oct 1, 2019 | Book Marketing Basics

Poetry is when an emotion has found its thought and the thought has found words. – Robert Frost Such a beautiful statement by Robert Frost, but unfortunately it ignores the reality that marketing poetry books is not easy, and coming up with book promotion ideas that...
Author Websites: The Ultimate Book Sales Machine

Author Websites: The Ultimate Book Sales Machine

by Penny Sansevieri | Apr 16, 2019 | Bestseller Essentials, Book Marketing Basics

Having a good website is something many authors struggle with, which I understand, but the effect it can have on your book sales cannot be ignored. Maybe you’ve been plugging away at your book promotion for a while, or perhaps you’re just beginning your author...
December Observances to Inspire Your Book Marketing

December Observances to Inspire Your Book Marketing

by Penny Sansevieri | Nov 14, 2018 | Monthly Observances & Content Ideas

Welcome to our list of December observances and content ideas for your monthly author marketing plan! I know you’re probably ready to focus on family and all that comes with the holidays, and get a reprieve from book promotion, but honestly one of the best ways to...
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