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The Importance of Blogs and How to Find Big Bloggers

by Penny Sansevieri | Jun 19, 2014 | Book Marketing Basics, Social Media for Authors

According to the Technorati report, blogs are now the third most influential digital resource for consumers making a purchase. Consumers said that blogs ranks higher than Facebook for motivating a purchase decision.   What does this mean? Blogs are a valuable...

Best of the Web Book Marketing Tips for the Week of July 4, 2011

by Penny | Jul 8, 2011 | Book Marketing Basics, Social Media for Authors

Take a look at this week’s roundup of book marketing Tweets during the past week, from bloggers, marketers, authors and others. The topics include tips for book signing success; how to use social media to launch your book; why Kindle for the Web is a useful...

Armchair BEA Day 5: Blogging about Blogging!

by Penny | May 27, 2011 | Book Marketing Basics, Social Media for Authors

Talk about a fast week… here it is Friday already! Armchair BEA has been a lot of fun and I’ve enjoyed blogging about the topics for the week. I’ve really enjoyed having a blogging schedule to follow! Today’s topic is about how we keep our...

Ten Reasons Why You Should be Blogging

by Penny Sansevieri | Mar 28, 2011 | Book Marketing Basics, Social Media for Authors

With all the Tweeting, Facebook Liking, and LinkedIn connecting going on, it’s easy to forget about blogging and finding the time to do so. Blogging, however, can be extremely useful for more reasons than just populating your website with content (although...

4 Tips on What NOT to Say (or Pitch or Do) to Get Your Book Reviewed

by Penny | Nov 8, 2010 | Book Marketing Basics

If you want guarantees, you won’t find them in book reviews. Death and taxes, yes – but the book review process is a sea of unknowns, from how many review requests you’ll get to who’ll actually post a review to whether they’ll even like...
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