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How to Sell Self-Published Books without Amazon: One Author’s Experience

How to Sell Self-Published Books without Amazon: One Author’s Experience

by Penny Sansevieri | Jul 19, 2022 | Amazon Updates & Marketing Tips, Book Marketing Basics, Booking & Promoting Events

I talk to a lot of authors at events, in coaching sessions, even to some who reach out to work with us, who want to know how to sell self-published books without bowing down to the Amazon beast. And I get it. Even though I’m a big proponent of figuring out how to work...
How to Know if You Should Be On TikTok: Book Marketing Podcast Episode

How to Know if You Should Be On TikTok: Book Marketing Podcast Episode

by Penny Sansevieri | Jun 2, 2022 | Podcast for Authors, Social Media for Authors

We thought it was time that we did a book marketing podcast episode on TikTok because while we realize it’s not a new-new platform per se, as social media sites go it’s relatively young, and it’s gotten such great buzz. Especially with the #BookTok hashtag building so...
Infographic: Build Your Author Brand From Scratch With These 5 Questions

Infographic: Build Your Author Brand From Scratch With These 5 Questions

by Penny Sansevieri | May 5, 2022 | Author Branding

I get it; creating an author brand feels hard. Your brand is your promise to your readers. It’s how you show up in the world, and your platform needs to reflect this. Your brand encompasses your website, author newsletter, social media, and speaking, just to name a...
Tuning Into Your Perfect Reader Market: Book Marketing Podcast Episode

Tuning Into Your Perfect Reader Market: Book Marketing Podcast Episode

by Penny Sansevieri | Mar 31, 2022 | Podcast for Authors

In this book marketing podcast episode, Zeroing in on Your Real Reader Market, we unpack the pitfalls of not understanding who your real markets are, and why and how to stay laser focused on who your audience is! We love creativity, but sometimes there’s such a...
Unique Author Branding and Content Ideas Using April Observances

Unique Author Branding and Content Ideas Using April Observances

by Penny Sansevieri | Mar 29, 2022 | Monthly Observances & Content Ideas

It’s time to run through our April observances and unique author brand enhancements and content ideas for your monthly book marketing plan! Without a regular connection to readers, you’re just another book on the shelf. Take the time to make yourself stand out by...
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