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Why Should You Comment on Blogs

by Penny | Oct 31, 2011 | Book Marketing Basics, Social Media for Authors

One piece of advice we routinely give authors – after telling them they should have a blog – is to follow some good blogs on their topic/area of expertise, become familiar with them and join in the conversation with blog comments. Yet it’s probably...

THE BOOK MARKETING EXPERT NEWSLETTER Issue # 253

by Penny | Aug 18, 2011 | Book Marketing Basics, Social Media for Authors

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ THE BOOK MARKETING EXPERT NEWSLETTER! A newsletter all about SUCCESSFUL publishing and POWERFUL promotion. Aug. 18, 2011 Issue #253 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ in this issue — Note From The Editor —...

Blog Commenting as a Marketing Strategy: Dos and Don’ts

by Penny | Aug 3, 2011 | Book Marketing Basics, Social Media for Authors

Commenting on various blogs throughout the blogosphere is, in many ways, one of the most effective ways to build a community of readers, whether you are promoting your work, product, or service. On the other hand, many hard-line “marketers” are grabbing on...

The Power and SEO Behind Blog Commenting

by Penny Sansevieri | Jul 25, 2011 | Book Marketing Basics, Social Media for Authors

For the past five or so years, we’ve organized teams to support an author’s efforts to increase the SEO of his or her website. We’ve done this a number of ways, but the biggest and most powerful was – and is – blog commenting. When we...

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