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Infographic: Reader Centric August Observances to Bolster Your Author Branding

Infographic: Reader Centric August Observances to Bolster Your Author Branding

by Penny Sansevieri | Jul 8, 2022 | Monthly Observances & Content Ideas

I thought I would give you a head start on some August Observances that feature reader and book-centric themes to support your author branding and content ideas! You can use these holidays as inspiration for your newsletter, blog, or social media posts. As always,...
The Key to Successful Book Marketing Is Making Genuine Connections

The Key to Successful Book Marketing Is Making Genuine Connections

by Penny Sansevieri | Jul 7, 2022 | Author Branding, Book Marketing Basics

Want to know the key to successful book marketing for self-published authors? A strong understanding and connection to your readers. It’s surprising how many authors start marketing their books without knowing who they are writing them for. If you’re writing fiction,...
How to Create An Effective Website: Book Marketing Podcast Episode

How to Create An Effective Website: Book Marketing Podcast Episode

by Penny Sansevieri | Jun 30, 2022 | Podcast for Authors

We decided to do this long-form episode of our book marketing podcast because we get so many requests for website evaluations, which I love doing – and, in many cases, authors don’t really know where to start when it comes to a website. We see this a lot: an author...
Promoting a New Book: 5 Book Marketing Strategies all Authors Need to Try

Promoting a New Book: 5 Book Marketing Strategies all Authors Need to Try

by Penny Sansevieri | Jun 23, 2022 | Book Marketing Basics

I love it when I find helpful book marketing ideas for authors – especially when it comes to promoting a new book – which often feels like an uphill climb! The issue for many authors is that with each new book release, you feel a bit like you’re reinventing the wheel,...
Infographic: The Top 5 Social Media Strategies for Book Marketing

Infographic: The Top 5 Social Media Strategies for Book Marketing

by Penny Sansevieri | Jun 21, 2022 | Social Media for Authors

Promoting a book on social media is a great strategy for book marketing. You have nearly your entire readership in the palm of your hands, and you can perfectly curate the message you want them to see. Because of this, social media can be a quick fix for any book...
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