Digital Book World is a big publishing event in New York, but moreover it’s a great snapshot into the industry – as well as a glimpse into where we are going. Below are some of the biggest pieces that I came away with, but also some pretty surprising...
When you look at your analytics, do you get excited about new visitors? Well you should. New people to your site are great but return visitors are important, too. Why? Because a high return visitor rate means you have content worth seeing again and again – in terms of...
If there’s one thing I’ve learned in my years of marketing, it’s that no matter how much authors love what Amazon can do for them, they’d rather sell books on their own site than share a cut with the giant online e-tailer. Doing this, however, can be tricky. It seems...
Welcome to Tip #8 of our 52 Ways to Market Your Book! I hope you’re enjoying these tips and they are helping you sell more books. So, ready? Here we go! Five Quick Ways to Rev up Your Site’s Searchability 1) Content is king, so are keywords. Find the...
Is your website ready for business? When I ask this question at speaking events I do, often very few hands go up. Most people aren’t really sure, either way, if their website is working or not. The main goal of your site is to sell your book or product, and no matter...