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Book Marketing: The Number One Tip for Staying Motivated

Book Marketing: The Number One Tip for Staying Motivated

by Penny Sansevieri | Apr 8, 2021 | Book Marketing Basics, Social Media for Authors

I don’t usually post book marketing inspirational stuff, but I feel like every now and again we could all use a shot in the arm (a little vaccine pun there) of motivation. And a reminder to refocus to help us achieve our goals as a self-published author. So often we...
How to Sell Books: Eight Critical Mistakes Authors Make

How to Sell Books: Eight Critical Mistakes Authors Make

by Penny Sansevieri | Mar 16, 2021 | Author Branding, Book Marketing Basics, Marketing Your eBook

When it comes to how to sell books, there are a lot of things authors do right. But there are also a lot that authors do wrong. Some of this isn’t always obvious (like point #1 below on author branding), but some of it is (like getting your book edited, please). And...
How SEO Can Drive or Crush Your Book Marketing and Book Sales

How SEO Can Drive or Crush Your Book Marketing and Book Sales

by Penny Sansevieri | Sep 13, 2017 | Book Marketing Basics

Building a website should be a cornerstone of your book marketing, but it’s quite another accomplishment to get Google to notice it. SEO rules have changed so much over the last few years, it’s hard to keep track of what’s really going to get you traction in search...
How to Spot Fake Amazon Reviews

How to Spot Fake Amazon Reviews

by Penny Sansevieri | Feb 1, 2016 | Amazon Updates & Marketing Tips, Book Marketing Basics

We talk a lot about getting Amazon reviews, great reviews, you know the kind that you want to print off, frame and hang on the wall? But what about fake reviews? Though Amazon is cracking down, we know they can’t be on all of their pages at the same time, scouring the...
What’s buzzing this week in book marketing & publishing

What’s buzzing this week in book marketing & publishing

by Penny Sansevieri | Aug 15, 2015 | Book Marketing Basics

Here are some of my most talked about Tweets of the week – don’t miss out on the latest in book marketing & publishing! 22 Ways a Blog Can Sell Books 6 self-editing tips to strengthen your writing Why Social Media is Still Your Best Path to Book...
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