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3 Shockingly Simple Ways to Improve Your Author Platform

3 Shockingly Simple Ways to Improve Your Author Platform

by Penny Sansevieri | Oct 5, 2021 | Author Branding

As an author, you’ve no doubt heard a lot of talk about your author platform and how important it is. But that’s often where this advice ends, leaving authors to wonder how to improve their author platform or, for that matter, even where to start. First, let’s...
The Social Media Mistake That Can Damage Your Author Platform

The Social Media Mistake That Can Damage Your Author Platform

by Penny Sansevieri | May 4, 2021 | Author Branding, Book Marketing Basics, Social Media for Authors

Your author platform relies heavily on a social media presence. There, I said it. So if you hate social media, you’re going to have a harder time hitting your stride as a successful author with a dedicated following. So when it comes to online book marketing...
8 Tips to Improving Your Author Platform With Social Media (Infographic)

8 Tips to Improving Your Author Platform With Social Media (Infographic)

by Penny Sansevieri | Apr 29, 2021 | Author Branding, Book Marketing Basics, Social Media for Authors

Building up your author platform can take time. But if you are intentional about how you factor it into your book marketing plan, it can be quite effective. Social media is huge right now and, when done properly, it can be a great asset for promoting your books. Keep...

Marketing a Book for Rewarding Reader Engagement

by Penny Sansevieri | Mar 12, 2019 | Book Marketing Basics

Marketing a book is hard work, but the efforts seem fruitless when you don’t get positive feedback in the form of reader engagement. Engagement should always be the goal, no matter what strategies you’re using to market your book. And don’t start them until...

AME Blog Carnival: Tips and Tricks for Writers and Authors – December 1, 2014

by Penny | Dec 1, 2014 | Book Marketing Basics, Social Media for Authors

Welcome to Author Marketing Experts’ Blog Carnival. This week features posts on self-publishing, and book marketing. Thank you to all of the contributors! Book Marketing Hazel Longuet submitted Book Promotion: Networking for Introverts posted at A Novel Experience,...
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