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How to Market a Book with a Virtual Event

How to Market a Book with a Virtual Event

by Penny Sansevieri | Jun 16, 2020 | Booking & Promoting Events

When it comes to learning how to market a book, a lot has changed recently in terms of author events and book signings. We’re all having to get used to virtual events, camera lenses, and planning around kids and spouses being home. If you’re like most authors, you’ve...
8 Ways to Sell Self-Published Books Locally

8 Ways to Sell Self-Published Books Locally

by Penny Sansevieri | Apr 15, 2020 | Book Marketing Basics, Booking & Promoting Events, Getting More Media Coverage

Local marketing is, for many authors, a last consideration when it comes to figuring out how to sell self-published books. We all think of marketing to the masses, right? Going national, even international. And while all of that is great, and certainly necessary,...
Coronavirus has Canceled Events: Five Tips to Save Your Book Marketing and Promotion

Coronavirus has Canceled Events: Five Tips to Save Your Book Marketing and Promotion

by Penny Sansevieri | Mar 18, 2020 | Book Marketing Basics, Booking & Promoting Events, Social Media for Authors

Right now, the world is a little crazy but your book marketing and promotion doesn’t have to be. Yes, coronavirus fears have caused hundreds of events to cancel or postpone, and when the big kahuna of them all, The London Book Fair canceled last week, the gasp in the...
How to Promote Your Self-Published Book to Libraries

How to Promote Your Self-Published Book to Libraries

by Penny Sansevieri | Feb 25, 2020 | Book Marketing Basics, Booking & Promoting Events

National Library Week is coming up in April so in honor of these fabulously institutions I want to discuss how to promote your self-published book to libraries in your area. For those of you who are still skeptical about spending your book marketing time on libraries...
Book Promotion Ideas for Successful Author Events

Book Promotion Ideas for Successful Author Events

by Penny Sansevieri | Jul 9, 2019 | Book Marketing Basics, Booking & Promoting Events

In a world of social media, email and online events, there’s something very special about in-person author events, and I want to give you some book promotion ideas for making these hard to come by marketing opportunities a reality! Author and book events can be a...
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