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How to Market a Book with a Virtual Event

How to Market a Book with a Virtual Event

by Penny Sansevieri | Jun 16, 2020 | Booking & Promoting Events

When it comes to learning how to market a book, a lot has changed recently in terms of author events and book signings. We’re all having to get used to virtual events, camera lenses, and planning around kids and spouses being home. If you’re like most authors, you’ve...
8 Ways to Sell Self-Published Books Locally

8 Ways to Sell Self-Published Books Locally

by Penny Sansevieri | Apr 15, 2020 | Book Marketing Basics, Booking & Promoting Events, Getting More Media Coverage

Local marketing is, for many authors, a last consideration when it comes to figuring out how to sell self-published books. We all think of marketing to the masses, right? Going national, even international. And while all of that is great, and certainly necessary,...
How to Promote Your Self-Published Book to Libraries

How to Promote Your Self-Published Book to Libraries

by Penny Sansevieri | Feb 25, 2020 | Book Marketing Basics, Booking & Promoting Events

National Library Week is coming up in April so in honor of these fabulously institutions I want to discuss how to promote your self-published book to libraries in your area. For those of you who are still skeptical about spending your book marketing time on libraries...
Book Promotion Ideas for Author Events in Creative Venues

Book Promotion Ideas for Author Events in Creative Venues

by Penny Sansevieri | Jun 25, 2019 | Book Marketing Basics, Booking & Promoting Events

If you’ve been looking for creative book promotion ideas for booking more (or first) events, take heart. It’s not uncommon to strike out at trying to set up events, but what if I told you I’ve set up successful book signings almost everywhere? A book event at a...
How to Pitch a Story to Local Media as an Author

How to Pitch a Story to Local Media as an Author

by Penny Sansevieri | May 7, 2019 | Book Marketing Basics, Getting More Media Coverage

Book marketing to national media has becomes increasingly competitive so I want to give you some pointers on how to pitch a story to local media, the story of course being the fact that you’re a local author with a new release. Is it breaking news? No. But there...
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