Publishing Insiders Wrap-Up: What Van Halen Can Teach You About Book Marketing
We added a little touch of rock and roll to Publishing Insiders this week by asking the question: What does Van Halen have to do with book marketing? More than you might realize! It began with an article in Entrepreneur magazine about how Eddie Van Halen would test...Publishing Insiders Wrap-Up: Why Some Authors Fail
We had a wonderful show with Arielle Ford on Why (Some) Authors Fail. And Arielle knows what’s she’s talking about, since she has been widely recognized as America’s foremost book publicist and was instrumental in launching the careers of many New...
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