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Mobile Marketing Magic: Making the Most of the Hot New Trend

by Penny Sansevieri | Jul 19, 2012 | Book Marketing Basics

The term “mobile” tends to confuse a lot of business owners. Questions pop up like “Do I really need it?”, “Is my site mobile ready?” and, “What do consumers expect from mobile?” Deciding to go mobile is, for many, no...

Publishing Insiders Wrap-Up: Secrets to Creating Childrens’ Book Apps

by Penny | Feb 8, 2012 | Book Marketing Basics

We had a fantastic show with guest Karen Robertson about what authors need to know to develop a children’s book app. About our guest: Karen Robertson is a children’s author who turned her book, “Treasure Kai and the Lost Gold of Shark Island,”...

Google, Why’d You Have to Do This?

by Penny | Jul 20, 2011 | Book Marketing Basics, Social Media for Authors

Don’t get me wrong, I’m a huge Google fan. I love Gmail in particular. It’s so easy to use, the Gmail search function rocks and the enhancements such as priority inbox make it a pleasure to use. Then came Google+. Word spread pretty quickly about...

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Recent Posts

  • 9 Proven Strategies to Increase Book Sales on Amazon
  • How to Sell Your Book at the Correct Price
  • The Ultimate Guide to Building Your Author Brand Online
  • How Artificial Intelligence is Changing Publishing
  • Instagram for Authors: How to Engage More Readers & Avoid Burnout

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