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Quiz: How Display Ads Fit Into Your Book Marketing and Publicity

Quiz: How Display Ads Fit Into Your Book Marketing and Publicity

by Penny Sansevieri | Aug 18, 2022 | Book Marketing Basics

I hear it all the time. You think you have to run display ads for your book marketing and publicity plan to succeed. I’m here to tell you that is simply not true! Ads often go wrong and are run mostly for the wrong reasons. And sadly, there are book marketing and...
How to Strategically Use Advertising to Launch a Book

How to Strategically Use Advertising to Launch a Book

by Penny Sansevieri | Jan 4, 2022 | Bestseller Essentials, Book Marketing Basics

Whether they’re releasing the first – or fiftieth – many authors rely heavily on advertising to launch their book. And while advertising can be helpful, it’s often not used strategically enough to move the needle. A lot of times, when I talk to...

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Recent Posts

  • 9 Proven Strategies to Increase Book Sales on Amazon
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  • The Ultimate Guide to Building Your Author Brand Online
  • How Artificial Intelligence is Changing Publishing
  • Instagram for Authors: How to Engage More Readers & Avoid Burnout

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