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Why Every Business Owner Should Publish a Book (And How to Do It)

by Penny Sansevieri | Apr 2, 2012 | Book Marketing Basics, Social Media for Authors

When I first published in 2000, I had no idea how helpful a book would be to my business. My initial goal for writing it was to share my knowledge, but the book did so much more than that: it helped advertise my business in a way that wasn’t advertorial, pushy,...

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