Penny Sansevieri, CEO and founder of Author Marketing Experts, Inc. (AME) and Adjunct Professor at NYU, is a best-selling author and internationally recognized book publicist and marketing expert. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns.
Penny Sansevieri started Author Marketing Experts, Inc. because she’s an author, and wanted to give authors a book publicist and book promotion company that understands them, knows the publishing industry, and knows what book marketing strategies really work.
When Penny promoted her first book, The Cliffhanger, she had no idea what to expect.
Although she’s confessed she had already cast the movie version of the book and practiced her Academy Awards acceptance speech in front of the mirror a time or two, but realistically, she was just along for the ride. And what a journey it turned out to be!
She never thought she could Google “Penny Sansevieri” and see so much online real estate dedicated to her dream and the brand that she’s built!
That’s one of the things she tries and teach authors, to “enjoy the ride” because it’s easy to get caught up in the expectation of something greater.
And while we should all dream big, enjoying where you’re at will make the journey a better one. Also, be persistent. If Penny Sansevieri is anything, she’s persistent.
And her hard work has paid off, because she’s been humbled by the experience and the fantastic people who work for AME and the authors who have trusted her team along the way.
Before Penny Sansevieri started AME she was in corporate America, working in marketing but nothing as exciting as marketing a book. Then she got laid off not once, but twice. Two companies she worked with shut down, and she took it as a sign and became a book publicist and started AME.
Penny considers herself an accidental entrepreneur, but also one of those fortunate people who loves what they do!
Penny Sansevieri started teaching for NYU in the Spring of 2010. She loved every minute of it even though she commuted from San Diego to New York every week. She got to work with some amazing students talking about how to create a book marketing plan and get published.
Penny grew up in Belgium, she spent ten years there going to school, learning the language and eating chocolate. When she came back to the states she was barely twenty and ready for adventure.
So there you have it, that’s Penny Sansevieri in a nut shell, oh and she has a dog named Cosmo who is the cutest, smartest dog on the planet. Please don’t argue this, you won’t win. She and Cosmo and I are also proud supporters of Baja Dog Rescue in CA and Old Dog Haven in WA.
In the end, it’s really about doing what you love and living your dream.
Sometimes you have to believe in yourself when no one else does, and believe in your book when no one else is listening.
Penny Sansevieri will always listen.