February Observances To Fuel Your Book Marketing

by | Jan 31, 2018 | Book Marketing Basics, Monthly Observances & Content Ideas

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Welcome to our list of February observances and content ideas for your monthly book marketing plan!

If you haven’t downloaded our Monthly Book Marketing Planner yet you can grab that here!

Remember, without regular connections to readers, you’re just another book on the shelf they have no vested interest in.

Here’s a list of causes and interests associated with February:

  • American Heart Month
  • An Affair to Remember Month
  • Black History Month
  • Canned Food Month
  • Creative Romance Month
  • Great American Pie Month
  • National Cherry Month
  • Children’s Dental Health Month
  • National Grapefruit Month
  • National Weddings Month

Particularly interesting for romance writers out there, aside from Valentines Day of course, the third week of February is International Flirting Week! So have some fun with that!

Use this helpful list of content ideas to stay on top of your blog posting, monthly email newsletters, and social media!

How to Use the Content

Below are holidays and just plain wacky and fun February Observances in 2018.

We’ve also included a few content ideas and angles to help spark your creativity!

Remember, not all these are worth an entire blog post or article, but nearly all of them can be turned into a fun or thought provoking social media post – so it’s like getting double the ideas!

Getting Started

2 Ground Hog Day – Post your predictions and have fans vote! Try a polling app on Facebook for this one.

3 Eat Ice Cream for Breakfast Day – Battle of the best flavor begins!

3 Feed the Birds Day

4 Superbowl Sunday

4 Thank a Mailman Day – Come on, we don’t do it enough, remind everyone!

Just Keep Writing

7 Wave All you Fingers at Your Neighbor Day – Post something positive that’s happened in your neighborhood and ask others to share their experiences.

9 National Pizza Day – Have fans weight in on their favorite pie or do a poll.

11 Don’t Cry over Spilled Milk Day – Talk about something positive.

12 Clean out Your Computer Day – Use this as a chance to share something book-related from your cutting room floor.

13 Get a Different Name Day – What would your name be if you got to choose? Ask followers to post theirs!

14 Valentine’s Day

15 Singles Awareness Day

15 Susan B Anthony Day – An amazing women, no promoting needed I hope!

17 Random Acts of Kindness Day – Have followers share, encourage people to take this special day seriously.

18 National Drink Wine Day – Good time for a selfie for fans!

 Time to Get Creative

20 Love Your Pet Day – Ask fans and followers to share their pet pics!

22 International World Thinking Day – Started by the Girl Scouts to remind women and girls to pause and appreciate each other. Amazing right?

22 National Margarita Day

23 International Dog Biscuit Appreciation Day

24 Open That Bottle Night – Started to encourage friends and loved ones to open a bottle and share it together, with some much need quality time.

26 Tell a Fairy Tale Day – Share your favorite fairy tale from childhood and post a vintage image you can find!

27 No Brainer Day – This is a day to get things done that don’t require a lot of thinking, time for a little housecleaning.

The Takeaway

Being an author demands creativity, and it also demands authenticity.

Coming up with unique content ideas as part of your book marketing plan is a great way to take your success seriously, without taking yourself too seriously!

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