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Florida Writers Conference

October 17, 2019 - October 20, 2019

It’s all about Amazon in these three sessions! Here’s what I’ll be teaching:

Amazon Marketing Basics (Part 1 of 3)

Whether you’re new to the Amazon eco-system, or just want to brush up on your skills, this class will take you through everything you need to know to optimize your Amazon page.
We’ll look under Amazon’s hood and discover easy ways to boost your book’s visibility on the site! This workshop will cover:

  • How Amazon’s search algorithm works
  • How to optimize your Amazon page to start showing up in more searches
  • How to do specific keyword searches for every book and every genre
  • How to understand categories/themes and how to rank consistently #1 in your category
Amazon Advanced Marketing Class & Starting with Amazon Ads (Part 2 of 3)

If you’re ready to level-up your Amazon marketing, you can’t miss this class. We’ll take what you learned in our basics course and add another level.  This workshop will cover:

  • How to launch a book on Amazon and get 100 reviews almost immediately
  • How to use and maximize on free or teaser books
  • How to bundle multiple titles
  • How cover revamps help boost Amazon sales
  • How to rotate book promotions for optimal success
  • How to successfully set up Amazon ads and run them
  • How to maximize on Amazon Author Central
  • How your online platform can help boost your book on Amazon
  • How to maximize on international Author Central pages
Your Amazon Launch Plan: How to successfully launch your book on Amazon

A title really can’t succeed unless it’s launched on Amazon the right way. This is more than just quickly getting reviews; it’s also about boosting early exposure. This plan will take you through the steps you need to succeed in today’s Amazon landscape. This workshop  will cover:

  1. How to create a launch plan for your book starting with the pre-order phase
  2. How to take Amazon Ads to the next level
  3. How Bookbub can play a strong supporting role in your promotion
  4. How to leverage the immense power of Goodreads
  5. How to set your book pricing for early sales


Hilton Orlando/Altamonte Springs
350 Northlake Blvd.
Altamonte Springs, FL
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