In publishing and book marketing today, it seems like there are a million things that an author can/should do to ensure success. There’s always the latest website, social media platform, or book marketing tactic just waiting to be implemented, with the promise to success just around the corner.
Compared to when I was first in business almost 16 years ago, the resources and free promotional tools that are out there now are overwhelming, and I know it can seem daunting as you begin your book marketing journey. I want to focus on sharing the most common marketing missteps I’ve come across in my 16 years in business, so you can avoid making these mistakes in your marketing.
There’s a lot of negativity out there. However, I’m going to ask that you ignore that negativity. Your mental attitude has a lot to do with your book marketing success and your personal stamina to keep going and keep marketing. Yes, there are a lot of books out there, and a lot of other authors competing for the same virtual shelf space you are. The more you can stay positive, the more wind you will have in your sails. Believe me, this is true. I don’t mean to ignore the realities of being in publishing and the hardships we face with book marketing, but I would advise you to just stay above it all. I once worked with an author who was one of the most amazing writers I’ve ever seen. Honestly. Every book this author wrote had mega-bestseller written all over it. But he was always, always negative – about everything. He was eventually dropped from his publishing house, because he so hard to please and so hard to work with that no one could stand him. Don’t waste your time and energy on negativity, but focus it on your long-term goals.