In publishing and book marketing today, it seems like there are a million things that an author can/should do to ensure success. There’s always the latest website, social media platform, or book marketing tactic just waiting to be implemented, with the promise to success just around the corner.
Compared to when I was first in business almost 16 years ago, the resources and free promotional tools that are out there now are overwhelming, and I know it can seem daunting as you being your book marketing journey. I want to focus on sharing the most common marketing missteps I’ve come across in my 16 years in business, so you can avoid making these mistakes in your marketing.
Listening to People Who Aren’t Experts
Everyone has an opinion! It’s natural to want to ask for advice as you begin your book marketing, however you should make sure that the person you’re consulting has something helpful and relevant to say. If you ask your friends and family for advice, while they may be willing to help you, they may not be in the best position to – if they don’t like your book, they may not tell you. When you ask someone’s opinion about your book, direction or topic, make sure they are either working in your industry, or know your consumer. For example, if you’ve written a book for teens, then give it to teens to read. Same is true for self-help, diet, romance. Align yourself with your market. You want the book to be right for the reader.