In publishing today, it seems like there are a million things that an author can/should do to ensure success. There’s always the latest website, social media platform, or marketing tactic just waiting to be implemented, with the promise to success just around the corner.
Compared to when I was first in business almost 16 years ago, the resources and free promotional tools that are out there now are overwhelming, and I know it can seem daunting as you being marketing your book. I want to focus on sharing the most common marketing missteps I’ve come across in my 16 years in business, so you can avoid making these mistakes in your marketing. Stay tuned, because we’ll be sharing these with you over the next several weeks!
The importance of timing and its role in publishing has certainly changed over the years. Advanced reviews, advanced pitching and early sales into bookstores aren’t the be-all-end-all they once were. However, timing is important. you’ll want to be prepared with your marketing early, I would suggest having a plan in place months before the book is out. By having a plan in place, that doesn’t necessarily mean you’re already pitching for advance reviews, but your ducks in a row. Remember what I said before about thinking long term with your marketing? Timing can affect things like book events (especially if you’re trying to get into bookstores). To understand when you should pitch your book for review, start to get to know your market and the bloggers you plan to pitch. Create a list, and keep close track of who to contact, and when you need to get your review pitch out there. Though many things have changed in regards to timing, it doesn’t mean you shouldn’t plan. A missed date is akin to a missed opportunity.