Reading Time: 4 minutesBook awards and contests can be a great way to give your author brand a boost if you’re self-publishing a book. If you’ve never considered participating in a book award or contest, I hope this podcast recap will intrigue you enough to...
Reading Time: 6 minutesThough book pricing is an important part of your book marketing, t’s not always an easy decision. Pricing influences how readers perceive the value of your book and it impacts your sales. Here are some smart book pricing strategies, along with...
Reading Time: 4 minutesEmbarking on the journey of a book launch requires not just a plan but a strategic timeline to ensure each step unfolds seamlessly. And while it seems easier to download a sample book marketing plan template, I actually discourage authors from...
Reading Time: 7 minutesWorking pre-order campaigns into your author marketing plan can definitely help you build buzz. Plus they are an excellent excuse to engage fans and draw in new ones. And pre-orders can be really lucrative for sales, when done right. If you’ve...
Reading Time: 7 minutesBook marketing services and book publicity are not a magic elixir, though I wish they were! If I had one superpower it would probably be flying, or you know, helping authors sell more books. But book sales is not magic, despite what a lot of...
Reading Time: 4 minutesWriting a book is an enormous accomplishment and can be one of the most rewarding experiences in a person’s life. However, it is also a fact that getting your book in the hands of readers is one of the most challenging tasks that you’ll ever...