by Penny Sansevieri | Jun 21, 2022 | Book Marketing Basics, Social Media for Authors
Reading Time: 2 minutesPromoting a book on social media is a great strategy for book marketing. You have nearly your entire readership in the palm of your hands, and you can perfectly curate the message you want them to see. Because of this, social media can be a...
by Penny Sansevieri | Jun 7, 2022 | Book Marketing Basics, Social Media for Authors
Reading Time: 6 minutesI absolutely wanted to share this article on how to market your book without social media because first off, I think it’s very brave. But also, it’s a dilemma we all face. We have a finite amount of time to do all the things and social media...
by Penny Sansevieri | May 3, 2022 | Social Media for Authors
Reading Time: 4 minutesWhen promoting your book on social media the most important thing you have to keep in mind is why people actually use social media. They use it to escape, to learn something, to laugh, to find link-minded people – but they typically don’t use it...
by Penny Sansevieri | Dec 14, 2021 | Social Media for Authors
Reading Time: 2 minutesShopping for your favorite authors isn’t always easy, and with Christmas a little over a week away- it’s crunch time, isn’t it? If you’re struggling to figure out what to get for that fabulous author in your life, don’t worry! A lot of us...
by Penny Sansevieri | Nov 25, 2021 | Social Media for Authors
Reading Time: 2 minutesI talk a lot about your author platform and how important it is. Your author platform is how your author persona shows up in the world and -unsurprisingly- it can impact your sales! So, if you have spent some time on your author platform, but...
by Penny Sansevieri | Aug 31, 2021 | Bestseller Essentials, Social Media for Authors
Reading Time: 6 minutesObviously your book marketing plan plays a huge role in your long term success, but a lot of authors forget to make seasonal updates to support sales goals for specific holidays. Yes, all retailers are vying for coveted “holiday shopper”...