Prep your time and space. Creating video content is actually the fun part, trust me. The real work comes with the preparation. Decide where you’re going to do your video, make sure the lighting is good, make sure the space is clean and relatively clutter free. If you’re shooting at your desk, there are bound […]
QUIZ: Finding the Right Social Media Strategies for Your Personality
Social media strategies for authors can be tricky; you can’t just take blanket social media marketing advice and assume it works for your personality type and the kinds of people you want to reach. So how do you get smart about using social media and figure out where to spend your time? The goal with […]
50 Ways Indie Authors Can Boost Their Facebook Engagement NOW
It’s always tricky to find great content to post to Facebook, and with their new algorithm change, it’s now even harder. But it doesn’t have to be. Facebook’s changes are all based on follower engagement and not being too salesy. One of the things I love the most is using my personal Facebook Profile and […]
5 Ways to Sell More Books with YouTube Marketing
Video is everywhere and it’s the next wave in book marketing so if you want to sell more books you’ll have to get over your fear of video (it’s real, I have it, I’m with you) and get on board with a YouTube marketing plan. Because what sets video apart, is the inherent uniqueness of […]
How To Sell More Books When Facebook Fails You
Late last year, Facebook rolled out a big algorithm change, which scared a lot of authors. It sank a lot of pages in terms of visibility, changed how authors sell more books and book marketing goals in general. The thing is, while social media sites like Facebook are great, to use them exclusively in your […]
Smarter Social Media Book Marketing for 2018
Smart social media book marketing doesn’t refer to the volume of time you spend, in fact, there’s very little correlation. You can spend a lot of time on social without doing anything particularly worthwhile. No, that wasn’t meant to be a joke but I’ll understand if you’re a social media skeptic who’s laughing. The point […]
5 Ways to Use Instagram in your Book Marketing as an Indie Author
As an indie author your book marketing approach should include some social media, and for some genres, it should include a lot of social media! Pew Research Center’s report released at the end of 2016 shows us that: 28% of all U.S. adults use Instagram An estimated 59% of online adults ages 18 – 29 […]
How to Manage Your Indie Author Real Estate
You’re an indie author, which means you’re also a consumer. It’s hard to drive anywhere without seeing the golden arches looming around one corner or another, isn’t it? Same for Starbucks, and the list goes on. These stores have two things mastered: real estate and exposure. They go hand in hand. Are you making the […]
Nextdoor: Your Next Big Break for Media Coverage
For many business owners and authors, there’s very little glamour in regional media. And this is mostly because the lure for national is always there, beckoning. But the challenge is that with so much “noise” and so many people vying for attention, it’s harder than ever to get national media attention. And even if you […]
10 MORE New Social Media Tools for Indie Authors
We recently shared a post on some of the top social media tools for authors, and naturally, we found it hard to stop at just 10. So, here are 10 more great options for you to try in 2017! WordSwag – we talk a LOT about images. WordSwag is a particularly fun graphics creator. Available […]
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