Reading Time: 6 minutes These 5 essential strategies will upgrade your book marketing to help improve sales and build your return fan base.
10 Things Book Promotion Companies Wish Authors Knew
Reading Time: 5 minutes There are limits to what a good book promotion company can do for a book. Getting reviews, getting traction on Amazon are all good things, but it takes a village and it takes an author willing to dig in and do the work. That’s the real magic.
Secure More Media With 10 Critical Book Marketing Strategies
Reading Time: 6 minutes Let’s take a look at the important book marketing strategies that factor into whether or not you’ll get the ‘yes’ you’re looking for on your next big book promotion push.
10 Smart Book Promotion Services & Strategies that Work
Reading Time: 9 minutes Book promotion has changed a lot over the years, as have the book promotion services companies offer. The book promotion services that work these days are less about what you’re marketing in the moment, and more about the foundation you’re creating.
Keys to Using Bookbub Ads to Amp up Your Book Promotion
Reading Time: 4 minutes First, let me remind you that anyone can use Bookbub ads as part of their overall book promotion efforts — it’s not like their feature promotion option that you need to first qualify for, then apply for. Bookbub ads are a great strategy to keep in your rotation because they’re a really adaptable way to…
Smart eBook Pricing: 3 Rules for Demanding $9.99 or more for your eBook
Reading Time: 5 minutes I just returned an eBook to Amazon. I don’t normally do this. In fact being in the industry I hate returning books – period, but I did in this case and I’ll tell you why: the book was over $15. And when it comes to eBook pricing, if you’re going to charge that much, the…
The Best Price for Your Discount eBook Promotions
Reading Time: 6 minutes Discount eBook promotions are like cilantro, or tequila, or oysters! What I mean is, when I talk to authors about this strategy it seems they either love them or hate them. When you find your stride with discount eBook promotions, and by that I mean you’ve pretty much figured out what works for your genre…
How to Price Your Book for Better Book Discovery
Reading Time: 4 minutes If you’re unsure how to price your book you’re not alone, but it makes a big difference for your book discovery so it’s not a aspect of your book marketing strategy to take lightly. I started to address this in my first post in this book discovery series, so I’ll dig in a little deeper…
Increasing Book Discovery with Smart Advertising
Reading Time: 7 minutes Book discovery is about reaching new, potential readers with a smart message. What it’s not about is simply throwing basic information out there about your book and hoping someone is paying attention. Luck really doesn’t play as big a role in book discovery as you’d think, because the reality is, most authors just throw things…
Simple Quickstart Guide to Bookbub Ads for Authors
Reading Time: 6 minutes Running Bookbub ads for authors is a solid strategy. And as a bonus, it’s surprisingly accessible and easy to get started. Those are two factors I really value in author marketing. I know a lot of fiction authors that are having challenges with Amazon ads. And whether it’s figuring out the hundreds of keywords, how…