I just returned an eBook to Amazon. I don’t normally do this. In fact being in the industry I hate returning books – period, but I did in this case and I’ll tell you why: the book was over $15. And when it comes to eBook pricing, if you’re going to charge that much, the […]
The Best Price for Your Discount eBook Promotions
Discount eBook promotions are like cilantro, or tequila, or oysters! What I mean is, when I talk to authors about this strategy it seems they either love them or hate them. When you find your stride with discount eBook promotions, and by that I mean you’ve pretty much figured out what works for your genre […]
How to Price Your Book for Better Book Discovery
If you’re unsure how to price your book you’re not alone, but it makes a big difference for your book discovery so it’s not a aspect of your book marketing strategy to take lightly. I started to address this in my first post in this book discovery series, so I’ll dig in a little deeper […]
Increasing Book Discovery with Smart Advertising
Book discovery is about reaching new, potential readers with a smart message. What it’s not about is simply throwing basic information out there about your book and hoping someone is paying attention. Luck really doesn’t play as big a role in book discovery as you’d think, because the reality is, most authors just throw things […]
Simple Quickstart Guide to Bookbub Ads for Authors
Running Bookbub ads for authors is a solid strategy. And as a bonus, it’s surprisingly accessible and easy to get started. Those are two factors I really value in author marketing. I know a lot of fiction authors that are having challenges with Amazon ads. And whether it’s figuring out the hundreds of keywords, how […]
5 Ways to Sell More Books with Your Eyes Closed
Okay, maybe you can’t sell too many more books with your eyes closed, but as the saying implies, these tips really are too easy to ignore! Remember, you can hire a book marketing company for your big release, or to promote your backlist. But no successful author makes it big by expecting everyone else to […]
How to Price Your E-Book for More Consistent Sales
How do you price your e-Book to maximize on sales potential? I get this question all the time. Sadly there’s no silver bullet book marketing strategy that will secure you success every time. There are some factors to keep in mind that should put you in the ballpark. And if you’re an indie author, the […]
Increase Your Book Sales with Smart eBook Stacking!
Bookbub is a great way to build an audience and to increase book sales, which is always the goal. For most authors, getting a Bookbub deal is a crowning achievement. Bookbub deals not only increase exposure, but paid deals can also greatly increase your revenue, too. While a lot of authors like to do freebies, […]
How Indie Authors Can Sell More Books with a Bookbub Deal
Indie authors get to test out a number of book marketing options, and one of these should be a Bookbub feature. You’ll find new readers by offering your book at a discount and convincing people who aren’t familiar with your work, to buy. Are you utilizing @bookbub in your book marketing arsenal? It’s a great […]
Book Marketing Strategy: How to Discount Yourself into Higher Revenue
When it comes to a general understanding of book marketing and sales, most authors don’t associate “discounts” or “free” with generating more revenue. If done correctly, discounts and freebies can definitely help boost sales. Support this with other effective book marketing strategies and it will feed your machine. Up your book marketing game. Learn how […]