Reading Time: 9 minutes As a book marketing expert with a busy speaking and webinar schedule, I get a lot of questions about how to market a book, but the top questions I get may surprise you – or at least a couple of them likely will. Speaking to thousands of authors in any given year, covering every genre…
How to Market Your Book Using Competing Book Titles
Reading Time: 6 minutes As an author you’ve probably been told to look at competing book titles through multiple stages of your journey from writing, to publishing, to figuring out how to market your book to the right readers. Competing book titles can be lucrative references for cover design, book length, choosing your categories and keywords, how to price your book, or determining the…
How to Promote an eBook with a Limited Time Discount
Reading Time: 6 minutes As authors we know we should promote an eBook with a variety of strategies, one being limited time discounts. But many of us have also done an eBook promotion and didn’t get a great number of downloads. So, do you try again or throw in the towel? If you’ve been following me for even a…
How to Launch a Book with More Pre-Orders
Reading Time: 4 minutes Knowing how to launch a book the right way is something every author is looking to figure out, even those of us who have a solid backlist of titles because the market changes, industries change, news and popular culture play an important role, and what works in marketing and promotion definitely changes. So I want…
Easy SEO for Authors: How to Market Your Book Online
Reading Time: 11 minutes Of all of the things you brainstorm when figuring out how to market your book, one of the biggest challenges authors face is coming up in search engines for your preferred keyword string. Meaning, if someone hops over to Google and types in: “military romance book” or “how to start a small business” you want…
5 Book Marketing Strategies That Make or Break Your Success
Reading Time: 5 minutes Being a successful author is so much more than writing a good book, so I’ve pulled together a short list of book marketing strategies that really determine if you’re set up for success, or if you have a few tweaks to make in your approach. In fact, my team and I use these book marketing…
Creating BookBub Ads and Why They Sell More Books
Reading Time: 9 minutes Creating BookBub ads is a solid strategy because they’re surprisingly accessible, it’s easy to get started, and you can make a big impact with a relatively low budget. Those are three factors I really value in determining which book marketing strategies are going to help me sell more books. I also know a lot of…
125 Book Promotion Ideas to Sell More Books and Build Your Brand
Reading Time: 43 minutes Coming up with, and executing, book promotion ideas on a consistent schedule to ensure you’re always reaching new potential buyers can be exhausting. There’s a reason I put together such a great team! But if your goal is to sell more books, marketing is absolutely crucial. So, I’ve saved you the hassle and collected 125…
15 Book Promotion Ideas to Sell More Books Before 2020
Reading Time: 5 minutes I’ve pulled together 17 book promotion ideas that are so simple execute, you can definitely count on them to help you sell more books before the end of the year. The holidays will be here before you know it, and let’s assume even though we’re authors, we don’t want to be solely focused on our…
Book Cover Design Tips for Your Next Release
Reading Time: 5 minutes Your cover can literally make or break your book, so here are some key book cover design tips that will ensure you’re not flushing all the hard work you put into writing and editing down the drain. Here are ten things to keep in mind when developing a book cover for your next release: Don’t…
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