Reading Time: < 1 minute Romance is a unique market, which means figuring out how to sell self-published books to these readers requires super unique and clever strategies. We know the category is popular and cluttered, but your readers are also veracious! They read a lot, and they love discovering new authors that write about themes they’re interested in. Romance…
Festive Book Marketing for Self Published Authors: Grabbing Your Share of Holiday Book Sales
Reading Time: 5 minutes The holidays present so many opportunities for love, appreciation… and book marketing for self-published authors! Now more than ever, consumers plan to shop early and online for holiday gifts – in fact, a recent report showed that 40% of consumers plan to start shopping just before Thanksgiving and, in particular, on the holiday itself. A…
How to Promote a Self Published Book: CONSISTENCY
Reading Time: 5 minutes Whenever I’m asked how to promote a self-published book, I am reminded of Aesop’s Fables. We all know the story of the tortoise and the hare, but when life seems to move at the speed of sound and the 24-hour news cycle constantly reminds us of everything that is and isn’t right in the world,…
How to Announce a Book Release to Your Mailing List
Reading Time: 4 minutes Today on the Author Marketing Experts blog, we’re going to talk about how to announce a book release. If you’re lucky enough to have a mailing list, then you know the importance of using it to spur your readers into action. If you have a mailing list and haven’t really used it, a book release…
How to Market a Self Published Book for the Holidays (Infographic)
Reading Time: < 1 minute There’s been a lot to distract us this year but hopefully, you’re still tracking ideas for how to market a self-published book for holiday sales! If you haven’t started planning your holiday sales, it’s crunch time. And while there will still be a holiday buying season this year, the 2020 version will look a bit…
How to Market a Self Published Book Without Wasting So Much Time
Reading Time: 5 minutes Raise your hand if you often feel like you’re wasting your time with your book marketing? If you’re like most authors, I bet your hand is raised above your head and maybe even waving. Marketing a self-published book (or even one from a trade or boutique publisher) isn’t always easy. In fact, it’s often downright…
How to Get Creative with BookBub to Sell More Self Published Books (Book Marketing Podcast)
Reading Time: 3 minutes Readers love Bookbub (what’s not to love about free eBooks?), but authors are sometimes stumped about how to use the platform to sell more self-published books. In this episode, we discuss Bookbub’s business model and why it appeals to readers, then break down the difference between ads and deals before offering some tips on how…
How to Promote a Book with Creative Collaboration
Reading Time: 5 minutes Are you wondering how to promote a book in a new and exciting way? One thing I know for sure, collaborative marketing is the way of the future. When it comes to selling books, 95% are sold through word-of-mouth. Readers trust people they follow or subscribe to, so a mention or shoutout could go a…
The Best Book Marketing Tips for Getting Discovered and Making the Sale
Reading Time: 5 minutes Maybe you started off the year with the best book marketing intentions, and maybe some of your book marketing efforts did well, while others fell a bit flat. But regardless of where you are in the book marketing process, now is a good time to check in with your efforts and explore how well your…
How to Promote My Book Before It’s Published
Reading Time: 5 minutes I need to know how to promote my book before it’s published! It’s a problem a lot of authors feel they’re faced with when they come to me for coaching. And my answer is this: Working on your author brand and message should start as soon as possible, and I’ll explain why. Early marketing is…
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