Reading Time: 5 minutes I hear this a lot at conferences I attend, authors wondering how to promote their book before it’s published and I love this kind of brainstorming – mostly because it means the author is really trying to plan ahead for their success. The key is timing. Yes, there’s no reason you can’t learn all you…
Using Goodreads Giveaways in Your Book Promotion (Book Marketing Podcast)
Reading Time: 3 minutes Goodreads giveaways are paid now, but to be honest, the improvements they’ve made in regards to all the benefits are totally worth adding them to your book marketing and promotion. You get to choose between a Kindle giveaway or a print giveaway. There are benefits to both. I love doing eBook giveaways for my books, because…
Maximizing Goodreads Through Networking (Book Marketing Podcast)
Reading Time: 3 minutes Goodreads has over 80 million global members and is owned by Amazon – so despite the love-hate relationship many authors have with the Goodreads community, at the end of the day it will really serve you well to ensure you have a well-optimized, professional profile. Why? Because Goodreads is full of readers! Dedicated genre readers…
Optimizing Your Goodreads Account (Book Marketing Podcast)
Reading Time: 3 minutes Goodreads has over 80 million global members and is owned by Amazon, so despite the love-hate relationship many authors have with the Goodreads community, at the end of the day it will really serve you well to ensure you have a well-optimized, professional profile. Why? Because Goodreads is full of readers! Dedicated genre readers, and…
2019 Wrap-Up: The Year’s Best Book Marketing Advice, Part 2
Reading Time: 3 minutes Welcome to 2020! I’d like to kick off the year with a look at some more of the most popular book marketing articles from 2019. Maybe your book promotion fell off the radar over the past year, or you felt stuck in a rut with your book marketing plan. There’s nothing like a brand new…
How to Maximize Goodreads Giveaways for Better Engagement
Reading Time: 4 minutes A lot of authors have strong feelings about Goodreads, but no matter where you stand, the reality is the platform is owned by Amazon now and having a solid profile, pushing for reviews and ratings, and running giveaways to get books in hands are part of staying competitive in today’s publishing marketplace. So I’m a…
How to Promote Kindle Books with a Goodreads Giveaway
Reading Time: 4 minutes The Goodreads giveaway has always been a great book marketing strategy, in my opinion, but they’ve really changed the game for how you can promote Kindle books. At the end of the day, you invest in your book marketing and if the strategy is solid, you work it into your budget – so let’s see…
5 Simple Ways to Crush Your Networking on Goodreads
Reading Time: 5 minutes 1. Connect with your Goodreads giveaway winners Goodreads giveaways are a fantastic way to improve your networking on Goodreads, especially if you can take advantage of the Kindle option and max out with 100 copies. (Learn what I really love about the new Goodreads giveaway here!) But even if you do print books and only…
Guest Post: Legal Trips and Traps of Book Giveaways and Contests
Reading Time: 4 minutes Have you ever glanced at the back of a Publishers Clearing House sweepstakes mailing? There are about 3,000 words in four-point type about liability, probability, and eligibility. Did you know that the laws that require that microprint apply to your book giveaways and contests as well? Ever wondered about the legal side of book giveaways…
Essential Goodreads Giveaway Promotion Checklist
Reading Time: 5 minutes So you’ve paid for a new Goodreads giveaway, or plan to. What other author marketing strategies do you have lined up to support it? This is a crucial element to all book marketing and any book marketing company worth their salt will tell you this. In addition to coming up with promotions or book marketing…
