Reading Time: 3 minutes Welcome to 2020! I’d like to kick off the year with a look at some more of the most popular book marketing articles from 2019. Maybe your book promotion fell off the radar over the past year, or you felt stuck in a rut with your book marketing plan. There’s nothing like a brand new…
How to Maximize Goodreads Giveaways for Better Engagement
Reading Time: 4 minutes A lot of authors have strong feelings about Goodreads, but no matter where you stand, the reality is the platform is owned by Amazon now and having a solid profile, pushing for reviews and ratings, and running giveaways to get books in hands are part of staying competitive in today’s publishing marketplace. So I’m a…
How to Promote Kindle Books with a Goodreads Giveaway
Reading Time: 4 minutes The Goodreads giveaway has always been a great book marketing strategy, in my opinion, but they’ve really changed the game for how you can promote Kindle books. At the end of the day, you invest in your book marketing and if the strategy is solid, you work it into your budget – so let’s see…
5 Simple Ways to Crush Your Networking on Goodreads
Reading Time: 5 minutes 1. Connect with your Goodreads giveaway winners Goodreads giveaways are a fantastic way to improve your networking on Goodreads, especially if you can take advantage of the Kindle option and max out with 100 copies. (Learn what I really love about the new Goodreads giveaway here!) But even if you do print books and only…
Guest Post: Legal Trips and Traps of Book Giveaways and Contests
Reading Time: 4 minutes Have you ever glanced at the back of a Publishers Clearing House sweepstakes mailing? There are about 3,000 words in four-point type about liability, probability, and eligibility. Did you know that the laws that require that microprint apply to your book giveaways and contests as well? Ever wondered about the legal side of book giveaways…
Essential Goodreads Giveaway Promotion Checklist
Reading Time: 5 minutes So you’ve paid for a new Goodreads giveaway, or plan to. What other author marketing strategies do you have lined up to support it? This is a crucial element to all book marketing and any book marketing company worth their salt will tell you this. In addition to coming up with promotions or book marketing…
5 Unique Book Marketing Strategies for Goodreads
Reading Time: 3 minutes UPDATED: Bonus tip added below! Many authors still have mixed feelings about Goodreads, but the reality is, if you want to sell more books, you need to engage with dedicated readers. And there’s no better place to find dedicated readers than on Goodreads. Every solid book marketing strategy fuses uniqueness with variety. Only posting on…
5 Reasons Goodreads is a Book Marketing Staple
Reading Time: 3 minutes Goodreads has mixed reviews at best when I chat book marketing strategies with authors at conferences, but I really want 2018 to be about maximizing on YOU, on using what makes you unique to sell more books, and Goodreads is a great platform for achieving that goal. And while Goodreads has gotten a bad rap…
5 Reasons Goodreads Giveaways are a Key Book Marketing Strategy for an Indie Author
Reading Time: 3 minutes Many indie authors turn their noses up at incorporating giveaways and discounts into their book marketing because it seems counter intuitive to making money. But the numbers of readers interested in Goodreads giveaways are staggering. #indieauthor tip: Skyrocket your book marketing exposure through this one little trick. via @bookgal Click To Tweet Even this summer,…
How To Have a Top Book on Goodreads
Reading Time: 3 minutes Goodreads has become a front-and-center social network for authors. First with their Amazon relationship (Amazon purchased Goodreads in 2013), and now they’re topping out at over 50 million users. Though many authors and publishers vowed to close their Goodreads accounts after the merger, Goodreads is still going strong and maintaining its independence. Goodreads CEO Otis…
