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How to Get Author Interviews and More from the Book Marketing Tips & Author Success Podcast

How to Get Author Interviews and More from the Book Marketing Tips & Author Success Podcast

by Penny Sansevieri | Dec 15, 2022 | Getting More Media Coverage, Podcast for Authors

This was our first big media deep dive on our podcast — we covered pitching influencers and thought leaders, tips for getting national media, securing author interviews and guest spots, and more. So much more that we opted to split it into two episodes! And we...
Keying into Diversity and Trending Topics: How to get publicity for your book

Keying into Diversity and Trending Topics: How to get publicity for your book

by Penny Sansevieri | Jul 26, 2022 | Book Marketing Basics, Getting More Media Coverage

When you’re writing fiction, incorporating trending topics, or creating diverse characters – is always such a great idea. But how you get publicity for your book is another matter entirely. Too often I see authors launching their books, very proud of the topic they’re...
How to Get More Book Publicity as a Self-Published Author

How to Get More Book Publicity as a Self-Published Author

by Penny Sansevieri | Jan 25, 2022 | Getting More Media Coverage

We all love getting more attention for our book, and book publicity is a big “get” for most authors. However, media often seems like this elusive butterfly for most authors. Always attractive, but often out of reach. Though, not impossible. It just takes a different...
Book Marketing Strategies for Older Titles: Book Marketing Podcast Recap

Book Marketing Strategies for Older Titles: Book Marketing Podcast Recap

by Penny Sansevieri | Sep 23, 2021 | Getting More Media Coverage, Podcast for Authors

Book marketing strategies change a bit when you’re promoting an older title, so it’s important to keep your marketing plans separate for your new releases and your backlist. But that means something can be done to spike book sales on this older title!...
How to Market a Self-Published Book with Local Media

How to Market a Self-Published Book with Local Media

by Penny Sansevieri | Aug 17, 2021 | Book Marketing Basics, Getting More Media Coverage

When it comes to how to market a self-published book, I have to admit that local media pitching is one of my fun and maybe best-kept secrets. (Not anymore!) Why? Well, for one, local media is one of the most underused resources for authors, and second–and maybe...
How to Sell Your Books: A Makeover Can Help (Infographic)

How to Sell Your Books: A Makeover Can Help (Infographic)

by Penny Sansevieri | Apr 15, 2021 | Author Branding, Book Marketing Basics, Getting More Media Coverage, Marketing Your eBook

It’s never too late to figure out how to sell your books but what do you do about your backlist? Having a book fall flat, for whatever reason, doesn’t mean that it can’t be saved. Sometimes a makeover, inside or out, is a great next step to your book marketing plan....
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