Reading Time: 6 minutes Let’s take a look at the important book marketing strategies that factor into whether or not you’ll get the ‘yes’ you’re looking for on your next big book promotion push.
How to Pitch a Story to Local Media: An Author’s Guide
Reading Time: 4 minutes Book marketing to national media has becomes increasingly competitive so I want to give you some pointers on how to pitch a story to local media, the story of course being the fact that you’re a local author with a new release. Is it breaking news? No. But there are smart ways to make yourself…
Pitching Podcasts: An Author’s Guide to Doing it Right
Reading Time: 7 minutes If you’re knee-deep in book marketing let me ask, have you ever considered pitching podcasts? Maybe you’ve gone so far as to toy with the idea of starting one (it really seems to be the trend these days), but have you ever added pitching podcasts to your overall book marketing plan? If you haven’t considered…
5 Big Blogger Complaints That Affect Your Book Promotion by Penny Sansevieri
Reading Time: 4 minutes Bloggers are key influencers in today’s buyer market and should play a pretty consistent role in your book promotion efforts. That being said, it’s usually a lot of work, takes real finesse, and forces you to develop a thick skin and come to terms with the fact that all authors hear ‘no,’ even the most…
8 Ways to Market your Book in an Endless (and often chaotic) Breaking News Cycle
Reading Time: 6 minutes It seems like it never stops, does it? There’s always news and that’s a fact, but book marketing has become incrementally more challenging in the last few years. I’ve even had reporters and producers at major shows tell me this news cycle is more chaotic than anything they’ve seen in recent years. So what’s an…
How Early Should You Start Marketing Your Book?
Reading Time: 6 minutes I get this question a lot, about the timing of a campaign and when to actually start marketing your book. It’s a valid question, because most, if not all book marketing advice blogs and books will tell you to start early. Which is good advice, but early can be relative in certain circumstances. But in…
Sell More Books With These 10 Guest Blogging Tips
Reading Time: 6 minutes In the ongoing effort to sell more books in a saturated market, more and more authors are competing for book bloggers’ attention, and this means you’ve got to really step up your game when it comes to reaching out to them for publicity. And stepping up your game is also about being realistic. Most bloggers…
Is a Press Release Still a Good Book Promotion Tool?
Reading Time: 9 minutes When it comes to getting the word out there about their book, the first thing authors think of is writing a press release. Which makes sense, I mean it’s what we’ve been taught about book promotion, right? Got something to say? Issue a press release. But is that really the way it should work? If…
Getting Big (National) Media for Your Book Promotion
Reading Time: 7 minutes Wanting media to increase your book’s exposure is a great goal. The challenge is finding the right media and going after media that makes the most sense for your book, especially as an indie author. If you ask most book promotion companies, they will tell you that media is getting harder. Most people who have…
One of the Best Book Marketing Tools, Ever
Reading Time: 4 minutes When it comes to book marketing, getting media attention can be the key to gaining considerable exposure for your book. But if you’ve been trying to get blogger or media attention for while, you probably already know how tough it can be. Just remember that everyone is busy so the easier you can make the…