It seems like it never stops, does it? There’s always news and that’s a fact, but book marketing has become incrementally more challenging in the last few years. I’ve even had reporters and producers at major shows tell me this news cycle is more chaotic than anything they’ve seen in recent years. So what’s an […]
How Early Should You Start Marketing Your Book?
I get this question a lot, about the timing of a campaign and when to actually start marketing your book. It’s a valid question, because most, if not all book marketing advice blogs and books will tell you to start early. Which is good advice, but early can be relative in certain circumstances. But in […]
Sell More Books With These 10 Guest Blogging Tips
In the ongoing effort to sell more books in a saturated market, more and more authors are competing for book bloggers’ attention, and this means you’ve got to really step up your game when it comes to reaching out to them for publicity. And stepping up your game is also about being realistic. Most bloggers […]
Is a Press Release Still a Good Book Promotion Tool?
When it comes to getting the word out there about their book, the first thing authors think of is writing a press release. Which makes sense, I mean it’s what we’ve been taught about book promotion, right? Got something to say? Issue a press release. But is that really the way it should work? If […]
Getting Big (National) Media for Your Book Promotion
Wanting media to increase your book’s exposure is a great goal. The challenge is finding the right media and going after media that makes the most sense for your book, especially as an indie author. If you ask most book promotion companies, they will tell you that media is getting harder. Most people who have […]
One of the Best Book Marketing Tools, Ever
When it comes to book marketing, getting media attention can be the key to gaining considerable exposure for your book. But if you’ve been trying to get blogger or media attention for while, you probably already know how tough it can be. Just remember that everyone is busy so the easier you can make the […]
How to Flex Your Book Marketing Muscles with Media Leads
Today you can’t check your email or log onto Facebook without seeing something related to the news and what’s going on locally or globally. So why not work media leads into your book marketing? With sites like HARO, that can potentially send you several media leads a day, finding opportunities has become the easy part. […]