Keying into Diversity and Trending Topics: How to get publicity for your book
When you’re writing fiction, incorporating trending topics, or creating diverse characters – is always such a great idea. But how you get publicity for your book is another matter entirely. Too often I see authors launching their books, very proud of the topic they’re...
How to Get More Book Publicity as a Self-Published Author
We all love getting more attention for our book, and book publicity is a big “get” for most authors. However, media often seems like this elusive butterfly for most authors. Always attractive, but often out of reach. Though, not impossible. It just takes a different...
Book Marketing Strategies for Older Titles: Book Marketing Podcast Recap
Book marketing strategies change a bit when you’re promoting an older title, so it’s important to keep your marketing plans separate for your new releases and your backlist. But that means something can be done to spike book sales on this older title!...
How to Market a Self-Published Book with Local Media
When it comes to how to market a self-published book, I have to admit that local media pitching is one of my fun and maybe best-kept secrets. (Not anymore!) Why? Well, for one, local media is one of the most underused resources for authors, and second–and maybe...
How to Sell Your Books: A Makeover Can Help (Infographic)
It’s never too late to figure out how to sell your books but what do you do about your backlist? Having a book fall flat, for whatever reason, doesn’t mean that it can’t be saved. Sometimes a makeover, inside or out, is a great next step to your book marketing plan....
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