Reading Time: 6 minutes It seems like it never stops, does it? There’s always news and that’s a fact, but book marketing has become incrementally more challenging in the last few years. I’ve even had reporters and producers at major shows tell me this news cycle is more chaotic than anything they’ve seen in recent years. So what’s an […]
How Early Should You Start Marketing Your Book?
Reading Time: 6 minutes I get this question a lot, about the timing of a campaign and when to actually start marketing your book. It’s a valid question, because most, if not all book marketing advice blogs and books will tell you to start early. Which is good advice, but early can be relative in certain circumstances. But in […]
Sell More Books With These 10 Guest Blogging Tips
Reading Time: 6 minutes In the ongoing effort to sell more books in a saturated market, more and more authors are competing for book bloggers’ attention, and this means you’ve got to really step up your game when it comes to reaching out to them for publicity. And stepping up your game is also about being realistic. Most bloggers […]
Is a Press Release Still a Good Book Promotion Tool?
Reading Time: 9 minutes When it comes to getting the word out there about their book, the first thing authors think of is writing a press release. Which makes sense, I mean it’s what we’ve been taught about book promotion, right? Got something to say? Issue a press release. But is that really the way it should work? If […]
Getting Big (National) Media for Your Book Promotion
Reading Time: 7 minutes Wanting media to increase your book’s exposure is a great goal. The challenge is finding the right media and going after media that makes the most sense for your book, especially as an indie author. If you ask most book promotion companies, they will tell you that media is getting harder. Most people who have […]
One of the Best Book Marketing Tools, Ever
Reading Time: 4 minutes When it comes to book marketing, getting media attention can be the key to gaining considerable exposure for your book. But if you’ve been trying to get blogger or media attention for while, you probably already know how tough it can be. Just remember that everyone is busy so the easier you can make the […]
How to Flex Your Book Marketing Muscles with Media Leads
Reading Time: 3 minutes Today you can’t check your email or log onto Facebook without seeing something related to the news and what’s going on locally or globally. So why not work media leads into your book marketing? With sites like HARO, that can potentially send you several media leads a day, finding opportunities has become the easy part. […]
Nextdoor: Your Next Big Break for Media Coverage
Reading Time: 6 minutes For many business owners and authors, there’s very little glamour in regional media. And this is mostly because the lure for national is always there, beckoning. But the challenge is that with so much “noise” and so many people vying for attention, it’s harder than ever to get national media attention. And even if you […]
Media Pitching 103: Best Pitching Practices
Reading Time: 4 minutes Pitching is, to say the least, a tricky walk for most of us. Even as someone who has done media pitching for twenty years, I sometimes still struggle through a pitch, or struggle to keep it short or come up with the best subject line. But aside from all of the pieces we’ve talked about […]
Media Pitching 102: The Art of the Perfect Pitch
Reading Time: 5 minutes We recently looked at media, and more importantly how to KNOW your media. Now that you have that under your belt, it’s time to create the perfect pitch. The Spin/Pitch and the HUH Factor How you pitch is almost as important as what you pitch and when it comes to pitching media, less is truly […]